MSN · 2026$38.5K earned
MSN earnings in 2026 for a content partner, up 42%, with 96.4K followers and 50K daily pageviews.
Home / MSN
Expand your content to MSN.
A dedicated pathway for eligible creators and content partners to bring their existing content into the MSN ecosystem — with Soknak handling the process.
The Why Files on MSN
Creator page · +29M views in 5 months via Soknak
The opportunity
What is MSN — and why should you care?
MSN is Microsoft’s content and news platform. It is the default start page in Microsoft Edge and is also available at msn.com and in the MSN app, so published content can reach a very large audience.
For creators and publishers, that means a second home for content you've already made. No new filming, no new channel to grow from zero.
Results depend on your content, category and market, and approval isn't guaranteed. We'll tell you honestly whether it's a fit before you start.
Placements
Where your content appears
Your own creator page plus the MSN homepage feed, seen by people the moment they open their browser, on desktop and mobile.
Eligibility
Who should apply?
MSN works best for established YouTube creators who own their content.
Markets
USA, Canada, UK and Europe
Creator type
Video creators and content owners with an active YouTube channel
Audience
100K+ YouTube subscribers and an active channel
Content volume
50+ videos and at least 1 new video a week
Categories
Food, sport, finance, automotive, entertainment, travel and more
Quality
Original content only (no reuploads or compilations of others’ videos), HD 720p or higher, advertiser-friendly, with clear titles and thumbnails and no clickbait
Ownership & rights
You must own the rights to your videos and you keep full ownership. Soknak only gets permission to publish them on MSN.
Why Soknak
We handle the process.
We handle the process.
You keep creating.
01
Evaluation
Strategic selection of the videos most likely to perform on MSN.
02
Application support
No lift from the creator: we handle the process for you.
03
Onboarding
Your own exclusive creator page, set up on MSN.
04
Content preparation
Video selection and optimized titles, descriptions and thumbnails.
05
Distribution
Publishing to your creator page and the MSN homepage feed, on desktop and mobile.
06
Monetization support
A revenue share agreed with each creator, paid monthly once MSN pays Soknak.
07
Reporting
Performance updates on your MSN content.
08
Optimization
Doubling down on what performs.
Process
Apply → Growth
Apply
Tell us about your content.
Review
We assess fit and rights.
Approval
Eligibility is confirmed.
Onboarding
Setup and preparation.
Distribution
Your content goes live.
Monetization
Earnings begin as content performs.
Growth
Reporting and optimization.
MSN results.
All MSN case studies →
MSN · 5 months+29M views
The Why Files. +300K likes and +46K followers on MSN in five months.
MSN · 5 months+52M views
Moon. +188K likes and +21K followers in five months, growing from 7K followers.
MSN · 2025+55M views
Simple History. +22M engaged views and +3B seconds of video consumed in 2025.
MSN · 2026What is MSN?
MSN is Microsoft’s content and news platform. It is the default start page in Microsoft Edge and is also available at msn.com and in the MSN app, so published content can reach a very large audience.
Who can apply?
Creators with an active YouTube channel of 100K+ subscribers, 50+ original videos they own the rights to, and at least one new upload a week.
Which countries are supported?
We currently work with creators in the USA, Canada, the UK and Europe.
What content is suitable?
Content that fits MSN’s categories, such as food, sport, finance, automotive, entertainment and travel, among others.
Do I need an existing audience?
Yes. We work with creators who have at least 100K YouTube subscribers and an active channel.
Can I use existing content?
Yes. We select videos from your existing library and prepare them for MSN.
Who owns my content?
You do. You keep full ownership of your videos; Soknak only gets permission to publish them on MSN.
How does onboarding work?
We handle it for you: we set up your creator page, select your strongest videos, and optimize titles, descriptions and thumbnails before publishing.
How is content distributed?
Your videos are published to your own MSN creator page and can appear in the MSN homepage feed on desktop and mobile.
How does monetization work?
Your videos earn revenue on MSN. You receive a share of that revenue, agreed with each creator before we start.
How do payments work?
Payments are made monthly, once MSN pays Soknak.
How long can approval take?
Usually 1–2 weeks. MSN makes the final decision.
Is approval guaranteed?
No. Approval and placement decisions are made by MSN. We prepare your application and content to give it the best chance.
What happens after I apply?
Our team reviews your channel and content library and contacts you within 2 working days with next steps.
Put your content in front of a new audience.
It takes a few minutes to apply. We review every application and reply within 2 working days.