Home / Case Studies / Soraé Veil
82× more TikTok Shop revenue for Soraé Veil.
We ran and scaled Soraé Veil's TikTok Shop ads with GMV Max. In three months, ad-driven revenue grew 82× and the cost of each order fell by 73%.
Soraé Veil
Skincare brand selling the All-in-One Peptide Serum 50 mL on TikTok Shop.
Turn TikTok Shop ad spend into profitable, repeatable sales for the serum, and keep lowering the cost of each order as spend grows.
Product GMV Max campaigns built around a gross-revenue target, with budget increased only as cost per order came down.
Execution
Launch
Set up Product GMV Max campaigns for the Soraé Veil serum on TikTok Shop.
Optimize
Steered campaigns toward a gross-revenue target and cut what wasn't converting.
Scale
Raised spend as cost per order fell, from Feb–May into Mar–Jun.
Improve returns
Kept refining into August, reaching $2.77 in revenue for every $1 spent.
The numbers
Figures from TikTok Shop Ads (GMV Max), 2026. Growth percentages are compared with the previous period of equal length.